Brand Launch: Effloresce Flowers

Aug 12, 2016 | Brand Launch



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effloresce florest branding logo watercolour handlettered

Effloresce Flowers is a beautiful floral design business owned an operated by flower queen Christie. We started will a branding questionnaire to establish the target audience and vibe that would be communicate with them, as well as injecting some of Christie’s personal style and ideas into the mix. We collaborated on a Pinterest board which helped us narrow down the direction together. From here the design process began with some sketching, lettering and watercolour artwork that I eventually put together and presented. Christie was an absolute pleasure to work with, and was an honour working with someone so talented in her field.