Brand Launch: Expressions of Nature
Expressions of Nature create beautifully scented soy wax candles in the Yarra Valley. I’d worked with Mel before so it was lovely having the opportunity to work together again on her business branding. When we were going through the branding questionnaire Mel described her ideal client as a woman who enjoyed interior design magazines, camping with her family, modern country styling etc. So I presented a few options including an antler inspired, outdoorsy logo, a modern emblem, and then the one we eventually went with, the traditional seal inspired logo.