Brand Launch: Little Birdy Finds

Mar 5, 2016 | Brand Launch



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Tina from Little Birdy Finds and I met whilst doing a boutique design market. Tina makes beautiful laser cut pieces including jewellery, pins, kids decor, home decor and a range of other beautiful pieces. Tina got in touch when she was looking to rebrand after using a pre-designed logo and wanting a more custom and strategic visual brand. In the client questionnaire we were able to identify an underlying sense of playfulness and nature, that we wanted to focus on in the rebranding, but wanted to avoid anything too ‘cutesy’.

After a round of three concepts, we ended up combining the stylised bird from one concept with the typography of another concept to produce the final main logo. I then put together the brand style guide to include some logo variations and colour and font guides.

The end result was a fun, playful and modern visual brand.