Who the Hell is My Ideal Client?
Ideal client? Dream client? Target Market? What does it all mean? And how can clarity on this topic help your business? Well I’m so glad you asked! These terms have become sort of catch phrases in recent years, so you’ve probably at least heard some of them, but you may not understand exactly what they’re about, or how this knowledge could be a game changer in your business.
So there are some different schools of thought about the terminology, but I’m going with the most simple and logical version, which is this:
A target market is a general snapshot of the people you sell to (or intend to sell to, if you haven’t started trading yet). It would include information like age range, gender and other general demographics.
An ideal client is a detailed description of one single person, who you have designed based on everything you know about your existing customers (or based on estimation, if you’re not trading yet). This would include information like an exact age, gender, marital status, likes, dislikes, and even down to a name and address. You can get as detailed as you like, and basically imagine a single person with strengths and weaknesses, problems that need solving and obstacles to overcome.
Why an ideal client?
Identifying and utilising your ideal client data can be so incredibly beneficial to you and your business. When you’re drafting some content for social media you can speak to that one person directly. When you’re working with you’re designer (maybe me!?) to create relevant branding your designer can use this data to tailor the visuals to appeal to and communicate with this exact person.
But I don’t want to sell to one person! I hear you say.
Well, no, of course not. We don’t go into business to work with just one person, totally not viable! It can seem counter intuitive to narrow your language, style, product range or whatever it may be, to appeal to just one person, but it actually works! People can connect better with you and your brand if your specific to an actual person, it makes it more conversational and just more real. No more lame, generalised, salesy sounding copy. And no more generic, boring, totally non-captivating visuals.
Once you’ve got your ideal client data sorted, and begin using it, your business can connect with actual people, who feel like you’re talking to JUST them.
But how do I figure out who my ideal client is?
Well that’s just the perfect question, because I created this special resource for my clients, and now I’m sharing it with you! It’s a workbook that takes you through some simple questions and exercises to narrow down an ideal client profile.
It get’s pretty detailed (9 pages long to be exact 😬), and although some of the questions might seem irrelevant, it all helps to build a picture of this person who is the epitome of your tribe.
Bonus! I’ve made the workbook fillable using adobe reader, so you don’t even have to print it out and hand write it if that’s not your thing. Just type it all in! You’re welcome!
So if this seems like it would be a helpful tool just add your e-mail below to get access. And if you get stuck filling it out, or have any questions you can’t find in the workbook, feel free to e-mail me at firstname.lastname@example.org.