we help


small business

reach their tribe



We deliver visual branding that is rooted in a genuine understanding of the mission and values that underpin your business.

The visual personality of your brand is about so much more than a pretty logo, it’s a tool that can connect the heart of your business with your tribe.

What we do is just as much about strategy as it is about amazing design.

If you have some


dreams, we would love to help you make them a reality!


Websites that engage with your tribe visually, whilst maintaining a simple user experience across devices.


We design print and digital media for professional and cohesive marketing.


I’m Emily

I’m a graphic designer, small business owner, wifey, mumma of two girls, creative, messy Melbourne girl. I love sunshine, a weirdly eclectic range of music, staying home and travelling (yep, I’m full of contradictions) and starting new creative projects. I’m super passionate about business and branding, and I truly believe it can be used to make the world a better place.

January 10, 2018

So you've decided to start a business... but that's about as far as you got. Working for yourself is not all rainbows and sunshine, but there are some definite benefits, so if you've already worked out that being your own boss is...

October 10, 2017

I have quite a few nail salons in my area, and I get my nails done infrequently enough that I haven't visited the same salon more than once yet. I just haven't found one that I liked enough to go back to. Last weekend I visited another...

August 16, 2017

So, the year of the shop... It was a good one, but ultimately ended in a closure. You can read about it all here. But one of the many things I'm proud of out of that experience, despite the ending, was the branding. At the time I was...

April 2, 2017

During my shop adventures last year (which you can read more about here) I had the pleasure of meeting some pretty amazing fellow shop owners in the street. One of these was Allie who owns the florist in Yarra Glen and is one of the...

March 18, 2017

During my shop adventure, I had the pleasure of meeting so many amazing, talented people in the local area and beyond. I've already shared about Allie from Flower's of Yarra Glen. Another talented women I was lucky enough to meet was...

September 23, 2016

So you've decided to start a business. You're passionate about blah, you're good at blah, and you really feel like blah is meant for you. So you start planning, getting all the branding organised, developing y......

September 23, 2016

Dreaming comes easily for some, and not so much for others. But no matter how naturally it comes to you, after a few years just trying to get by in an unfulfilling job, or......

September 22, 2016

Having a dream life, where you get to travel, spend time with your family, and work in a fulfilling career is fabulous. But is it enough? Whilst there's nothing wrong with wanting the best for yourself and your family, if that's all...